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CJ Type puts fashion forward with Louvette

A sharp, stylish, modern serif ideal for publications, cultural institutions, and fashion.

Louvette, the latest release from CJ Type, is a wide-ranging series perfect for use anywhere that strong gestures and delicate details are paramount. Dunn began the design process in 2010 while attending the Type@Cooper program, drawing inspiration in reviving ATF Louvaine by Morris Fuller Benton for contemporary usage. The series soon evolved away from this original source material to include a version for extra large sizes with ultra thin hairlines and into the fatface range of designs such as Ultra Bodoni, also designed by Benton. Research into the italics lead to Unger’s Doppel Tertia Cursiv while the smaller, heavier sizes were informed by Compacte Romain by Enschedé.

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Louvette’s four optical sizes allow for flexible typesetting for use in sizes from 14pt to 96pt and above. Banner has ultra thin hairlines and tighter spacing; Text has thicker hairlines and generous spacing with longer descenders to elegantly fill space.

In the more than eight years since Dunn started working on Louvette, the typeface has been used in many projects, such as extra large text in environmental graphics, display typography in posters, and captions in programs and publications. All of this real-world usage has informed the design direction and progression from the earliest versions. The result is a versatile suite in four optical sizes across 40 styles that all work together in concert while each still maintain a distinct role.

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Like all CJ Type fonts, Louvette can be licensed 24/7—for print, web, mobile apps, and ePubs. are available for desktop, web, app. Webfonts may be tested for thirty days and desktop trials are available upon request. Have a licensing question? Get in touch. To stay current on all things Underware and Type Network, subscribe to the Type Network News, our occasional newsletter featuring releases, foundry happenings, type and design events, and more.